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The Friday newsletter.

The weekly newsletter for mid-career professionals breaking into PM.

Every Friday: one framework, one real-world example, and one thing you can do this week to get closer to your first PM offer.

New issue every Friday.

This newsletter is written for people with 2 to 5 years of experience in CS, engineering, marketing, or analytics who know they could do a PM job, and just need to learn how to prove it.

📣 What would you do in your first 90 days?

Oct 30, 2026

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4 min read

📣 What would you do in your first 90 days?

How I'd answer it, and the plan I walked through with a soon-to-be PM this week.

Stefanie Brown
Stefanie Brown
📣 How to bring a first draft your team can push back on

Oct 23, 2026

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2 min read

📣 How to bring a first draft your team can push back on

Tired of silent thumbs-up reactions on your drafts? Learn how to share a first draft that invites real feedback and sharpens your product decisions.

Stefanie Brown
Stefanie Brown
📣 A layoff survival guide (for both sides of it)

Oct 16, 2026

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4 min read

📣 A layoff survival guide (for both sides of it)

What to do if you were impacted, and what to do if you’re the one who stayed.

Stefanie Brown
Stefanie Brown
📣 The feature that was "nice to have" until customers saw it

Oct 9, 2026

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2 min read

📣 The feature that was "nice to have" until customers saw it

How a small drag and drop went from deprioritized to must have.

Stefanie Brown
Stefanie Brown
📣 How to build for customers who want different things

Oct 2, 2026

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3 min read

📣 How to build for customers who want different things

Including what to do when leadership says "add AI."

Stefanie Brown
Stefanie Brown
📣 I launched a reporting API that can't create reports

Sep 25, 2026

•

2 min read

📣 I launched a reporting API that can't create reports

Why that was the right call, and what changes when your feature has no screen.

Stefanie Brown
Stefanie Brown

If you're in CS, engineering, marketing, or analytics and want to break into PM, this is for you.

Every week, frameworks and honest takes for breaking into PM, and thriving once you're in.

Stef the PM

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